Richie has 15+ years of experience, as a professional designer, crafting experiences in both the tangible and digital worlds. He began his career creating large format graphics for trade shows, then moving on to book layout design. After that, spending nearly a decade at a creative agency, a few years in software, and eventually landing in video games. Richie is passionate about design, especially as it relates to a User’s Experience. He believes experiences should be accessible, intuitive, and refreshing. When Richie isn’t pushing pixels, you’ll find him soldering circuits, programming micro-controllers, or breaking something on his car.

Work Experience

Lead User Experience Designer

March 2015 - Present

As Lead User Experience Designer at Electronic Arts my role is to work with Game Designers, and Product Managers to translate high level requirements into playful and intuitive user experiences. These experiences, are then validated through extensive Play Testing. As Lead, I moderate and recruit for testing. I take findings from sessions and provide reports to key stakeholders, then populate our backlog with appropriate changes.


  • Manage, Task and Mentoring, a small team of UX designers
  • Translate requirements to meaningful experiences
  • Create detailed use flows, wireframes, prototypes and high fidelity mockups that inform engineering
  • Audit, and maintain our extensive library of design patterns (Wireframes, flows, etc)
  • Competitive Analysis - Study and identify common patterns in competitive products
  • Persona Development
  • User Centered Design - Being an advocate for the end-user
  • User Testing - usability studies
    • Create Test plans - Task Lists, Objectives etc.
    • Recruit Players
    • Moderate/Facilitate
    • Post Analysis
    • Generate a report of findings
  • Populate, prioritize and manage a backlog of UX design changes
  • Work in a fast paced agile, iterative, changing environment
  • Be a CHAMPION for best-practices, educating stakeholders, peers and teammates


Senior Product Manager
UX Designer

Nov 2014 - Mar 2015

Often times Product Managers operate based solely on business requirements and KPIs. As a Product Manager my goal is to bring the User Experience lens to product design. Coupling UX with Product Management provides a unique opportunity to craft experiences that are both user centered, and business minded. I believe all players are willing to to support quality products, and it’s my job to provide real value and not pressure to help them convert. 


  • Weekly Competitor tracking - Analyzing top performing mobile titles
  • Inform our team of competitive products
  • Identify product changes that led to week over week losses or gains
  • Provide analysis on product feature changes and effects
  • Use data visualization to provide at-a-glance competitor trends, to the team
  • Feature Owner, providing business objectives to game designers
  • Feature Designer, concept new features, identify KPIs that justify the feature
  • High Level Feature UX

Senior User Experience Designer

June 2014 - Nov 2014


  • Interaction Design
  • Low Fidelity Wireframes
  • High Fidelity Wireframes
  • Visual Design creation
  • Prototyping
  • User Testing

Senior UX Designer

March 2013 - June 2014

At Ellucian our goal is to provide flexible, scalable, configurable, cost-effective software to Higher Education and learning institutions. As a User Experience professional, I provide: wireframes, mockups, simple prototypes and visual designs, to development teams. We adhere to Lean Agile methodologies including focussed sprints, and iterative design processes.

Applied Skills

  • Interaction Design
  • Low Fidelity Wireframes
  • High Fidelity Wireframes
  • Visual Design creation
  • Prototyping, Proof of Concept, and basic component generation
  • Application Strategy


  • Attend weekly UXD project status meetings
  • Attend weekly UX Visual Designers' meeting, presenting current visual design efforts, and executing design reviews.
  • Attend scrum meetings for multiple projects, as a member of a common service team.
  • Work with a User Experience Analyst to develop Interaction Strategies. This may include, User Interviews, Card Sorting, User Testing, Persona Development, Shadowing, and Survey exercises.
  • Present wireframes to key stake holders, development teams, and users. Iterating UX to ensure user stories have been addressed.
  • Generate high fidelity wireframes, or pixel perfect visual designs and assets, for development teams.
  • Create prototypes, in order to conduct user testing, working with a UXD analyst.
  • Implement UI, or provide support to UI developers for seamless integration of the visual layer.
  • QA analysis of UI implementation, logging defects where necessary, for future iteration.

Director of User Experience
Web Designer
Print Designer

Oct 2005 - June 2013

Out of Bounds Creative is a collection of some of the brightest, most energetic creative talent anywhere. We live, work and play in and around the Wasatch Mountain community of Ogden, Utah and our work has been requested and seen throughout the world.

I had the pleasure of working for Out of Bounds Creative for nearly a decade. Starting as a Junior Designer, and working my way to director level. I had the opportunity to work with amazing talent, for a myriad of publicly traded Fortune 500 companies.

I owe a debt of gratitude to the founding partners at OBC, who gave me the opportunity to sharpen my design skills, learn the business of design, and grow as a person.


  • Meet with clients and account managers to discuss marketing/design needs of client.
  • Estimate, Bid, and Respond to project RFPs.
  •  Coordinate with Art and Creative Directors, throughout the design process.
  •  Schedule creative meetings
  •  Manage web department (Contract workers and staff).
  • Contract Photographers, illustrators, models etc.
  • Delegate project tasks and responsibilities, taking advantage of employee skillsets.


  • Design & Development of Digital Catalogs - iOS & Android
  • Web Development and UI Design - eCommerce, ERP, CRM
  • Email Newsletter campaigns, design, strategy, and fulfillment
  • Social Media Campaigns, Contest, and Strategy - Facebook, Google+, LinkedIN
  • Banner Advertising Campaigns, Contests, and Strategies - Flash, Gif, Static
  • Interactive Flash based games
  • Interactive Kiosk application development - Tradeshow, POS, Concierge
  • SEO, and SEF strategy


  • HTML5
  • CSS3
  • Jquery
  • Javascript
  • Flash
  • Actionscript
  • Open Source CMS - Wordpress, ModX, Joomla, OS Commerce, Magellan



  • Client "Discovery" Meetings
  • SWOT Analysis
  • Creative Brief
  • Creative Strategy Meeting
  • Production Schedule (Agile)
  • Wire Framing
  • Production – design, development, deployment, release, review