Savage Arms, Digital Catalog | Product Design
Product Brief
As agency of record, Out of Bounds Creative proposed a digital catalog for Savage Arms. The digital product would contain the entire Savage Arms product line with image galleries, videos, detailed specs, and links to purchase products. The Catalog could easily be updated to stay current, even when products were introduced mid-year.
Product Success
The digital catalog was an immediate success. Giving access to hundreds of Savage Arms products, right at the customer's finger tips. But that was the only success, the Digital Catalog quickly became the go-to resource for Savage Arms dealers all over the world. The catalog was far more intuitive and navigable than old dealer workbooks, and printed catalogs.
My Role
I was involved in all areas for development of Savage's Digital Catalog.
- Created Personas
- Defined Use-Cases
- Created Wire-Frames and Use-Flows
- Created High Fidelity UI
- Defined the Content Strategy
- Information Architecture
- Created the Data Architecture (JSON)
- Execution and Design using Adobe DPS
- Packaging and deployment on App Store
Product Showcase
